Why Daily Engagement is Important to Online Success

Why Daily Engagement is Important to Online Success

Do you engage with your audience every day? If not, you could be missing out on an opportunity to build trust, relationships, leads, and sales for your business. Daily engagement with your audience is important to your business’s online success. In this blog, I’ll explain what engagement is, how to engage with your audience, and what you will get from doing so.

What is Engagement?

Engagement is the process of interacting with your target audience on social media. Instagram measures engagement by likes, comments, and shares on a post. Liking, commenting, and sharing is how you engage with your audience. 

While followers are important, engagement reigns supreme. The more engagement posts get, the higher the algorithm places them on people’s feeds and on the Explore tab. It’s how your posts get found by your audience! But for this blog, we’re focusing on the opposite side, which is engaging with other people’s posts. Specifically, people in your target audience.

How To Engage With Your Audience

First, you need to find your audience online. The best way to do that is through hashtag and keyword research. What keywords is your audience searching for? What are they interested in? Think like your target audience, and you’ll find them online. You can download my free guide on how to connect and convert by engaging like a pro here!

Once you find your audience, interact with their posts. I typically ‘like’ a few of their most recent posts and leave a genuine comment on one or two. I define a genuine comment as something that relates to the post they made and is at least a few words. I don’t only leave emojis or something generic like “awesome!” or “great post!”. Those are comments that a bot could leave. It’s important to post genuine comments to show that you’re a real person who can relate to them in some way. 

Why Engagement Matters

When you interact with your audience online, you’re showing an interest in them and that you’re a real human behind the screen. Sometimes it can feel like people online aren’t real. That they’re just online personalities. Your goal should be to show your audience that you’re real and authentic! Here are a few things that you’ll get out of daily engagement with your audience.

The Know, Like, and Trust Factor

When you consistently engage with your audience, you start to build a relationship with them. They start to recognize your name in their notifications and begin to see your personality come through your comments. They start to know, like, and trust you. That’s the process everyone goes through when they work with a business. They first start to know you. Once they understand who you are, they start to like you. When they like you, they trust you, and that should be the goal of every business. You want people to trust you with a part of their business. That makes them that much more comfortable working with you.

Have Leads Come to You

How nice would it be to not have to constantly cold pitch people? By engaging with your audience, leads will start to come to you! They’ll see the value you bring to the table and how you can help them grow their business. When someone in your audience knows, likes, and trusts you, they’ll come to you for advice because they feel like they know you.

Easier to Pitch

When you engage with your target audience, you’re warming them up to recognize that they need your product or service. That makes it so much easier to pitch them. After a while of engaging, they should feel comfortable talking to you. Then, you can slide in their DMs if you see a need for your services. Chatting with them in the comments of posts makes the transition to DMs much smoother and more natural. It won’t feel like a cold pitch because they should feel comfortable with you!

Daily engagement is important to online success. Between myself and my clients, I’ve seen a huge growth in leads and sales because of daily engagement. I know daily engagement can feel like a big ask, so if you feel like you need help with it, fill out my engagement inquiry form. I’d be happy to help. I’ve seen the results it’s gotten my clients and would love to help you get there, too.

About Wildly Creative Studio

Get ready to stand out online and attract your ideal client with custom strategies that are built for you. With several years of experience in the advertising industry, I decided to put my skills and expertise into a business that helps online service providers and small business owners grow their online presence. From custom brand & website design to social media management + engagement & lead generation, you’ll have your clients knockin’ at your doors to work with you. Book a discovery call with me to get started.