We’ve all heard about it, and it’s an unavoidable topic when talking about social media strategy: the TikTok ban. If you’ve been using social media for a while, talks about social media regulation aren’t anything new. Still, it’s understandable why this situation is causing a lot of business owners and content creators anxiety.
A potential ban is a huge concern for businesses that love and rely on the platform to get their name out there. So, what do we know about the potential TikTok ban, and how will your business be impacted? Here’s what you need to know and what you can do to prepare for a situation where TikTok is banned.
Here’s What We Know
Technology grows and changes quickly, so regulation is a little slow to catch up. So far, there’s no precedent for the United States banning apps (even US-based apps), so we can’t say for sure what a court would rule. TikTok’s CEO gave his testimony less than a month ago, and since then, we’re still waiting on more concrete developments regarding any potential TikTok ban news.
There might not even be an outright ban. TikTok also has the option to sell its stake in the platform to a US-based social media company instead, like Meta or Alphabet. In most cases, apps evolve into new platforms instead of getting outright banned. Since TikTok is so popular within the U.S., selling its stake is a viable business option.
The Impact on Your Business
If your social media strategy involves TikTok, you should expect your business to be impacted. The most noticeable difference will be a loss in your audience. A potential TikTok ban doesn’t mean your audience won’t be able to find you on different platforms, especially if you use the same handle across them. Remember, it’s only SOME of your audience, not ALL of your audience.
A TikTok ban might also impact your business’ reach of prospective customers. It might be a little harder to get your content on their feeds, but it doesn’t mean you won’t be able to connect with prospects at all. It might take some extra work, but they’re still out there.
You’ll have to revisit your social media strategy and the type of content you post on different platforms. People will still seek short-form video content, so you might want to pivot and focus on those posts. Consider investing in some social media SEO across platforms like Instagram or Facebook.
How to Prepare IF TikTok Does Get Banned
While I still think it’s unlikely that TikTok will get banned in the U.S., it’s best to prepare for the worst. The situation is still developing, and we can’t predict exactly what will happen. In the meantime, it’s better to think ahead and prepare as we wait for more news in the future. Here are some ways to stay a few steps ahead of the TikTok ban curve.
Download all your drafts.
It’s a good idea to go through and save all your drafts and posted videos for future content on other platforms. You don’t want all that hard work going to waste! You can save drafts and posts by going to your profile, selecting the three horizontal buttons on the bottom right toolbar, and selecting “save video.”
Share other platforms you’re active on.
You don’t want to lose your TikTok audience completely, so make it easy for them to find you elsewhere. Start including your other social media handles in the captions of your TikTok posts or create CTAs focusing on redirecting your audience to those platforms. Make a pinned post with all your social media accounts and add links to your accounts in your bio.
Start to utilize other platforms more.
There are already a few similar platforms that can get the same amount of engagement as TikTok. Think Instagram Reels, YouTube Shorts, and videos on platforms like Facebook, Pinterest, Linkedin, or Reddit. Take what you learned on TikTok (identifying trends, finding trending audio, editing hacks, etc.) and use those skills on other platforms.
You can re-upload your old TikTok videos on these platforms, but you might not get as much engagement or reach with these videos. Other apps want you to create and edit videos within their suites, so it’s crucial to identify a platform your audience uses and learn how to use it. Learning these platforms is vital for adapting to change and keeping up with your audience as they start using alternatives.
It’ll be a huge bummer if TikTok does get banned in the U.S., but it isn’t the first time a platform has been taken away from us. Remember Vine or MySpace? They’re nonexistent now, but other platforms replaced them. TikTok getting banned isn’t doomsday; it may even help your productivity because you won’t accidentally get sucked into the platform for hours (been there!)
Know that change isn’t necessarily bad. A TikTok ban will affect everyone for a bit, but it also gives you the opportunity to learn about alternative social media strategies for other platforms. If you need recommendations on what to do next or strengthen your presence off TikTok, book a call with me today!
About Wildly Creative Studio
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