What is the difference between a social media manager and social media strategist? These job titles often get lumped together when actually, there are important differences between them. That’s what we’re going to chat about in this blog, so you can effectively distinguish job roles and find perfect people to fit each one. Let’s get into it!
What is a Social Media Manager?
A social media manager is responsible for the day-to-day management of a company’s social media platforms. This includes:
- Writing posts
- Designing graphics
- Publishing posts
- Managing comments
- Daily audience engagement
The person in this role needs to be great at the execution and implementation of strategies. They will come up with posts that follow the strategist’s plan.
Depending on the company, it could entail the management of several social media platforms simultaneously. It can be a lot of work if a large company is active on most platforms. A big company might even separate social media manager roles by platform, so someone would specifically manage their Twitter account or accounts if they have more than one. A social media manager is no easy role!
What is a Social Media Strategist?
A social media strategist thinks about the overall strategy of all social media platforms. What is the goal the company wants to achieve and what content will help them get there?
The strategist will come up with a plan for the social media manager to implement. Typically, strategists come up with quarterly plans, but some do month-to-month. I find it best to use quarterly plans to streamline work to social media managers more efficiently. The social media strategist will research trends in the industry and keep an eye out for hot topics that will impact the company.
Now, by saying that, I’m not downplaying their role. It’s a lot of work to be a social media strategist. They also need to keep up with ever changing algorithms that will impact the strategy, analyze the potential on new platforms, and report ROI to leadership. A social media strategist is an important role within the marketing department.
There is some overlap between social media managers and social media strategists. That’s why they must work together. For example, measuring analytics and hashtag research may be shared among both roles. A strategist and manager would want to know what posts are performing best to gain insight on potential opportunities or areas for improvement.
Can You Be Both?
Yes! It would be close to a full-time job to do both, but it’s possible. That’s what many in-house marketers do for their company. Both roles rely heavily on each other, so sometimes it makes sense to have one person performing both job roles. On the other hand, each has specific skills required to be successful, and one may better suit one person. I recommend having two separate roles in your company. Let someone focus solely on the strategy while someone else executes it.
There are similarities and differences between a social media manager and a social media strategist. Although both roles can be performed by one person, it’s better to break them up because of the skills required in each role. If your company needs help with social media management, you can inquire about my services here. I would be happy to chat with you and learn more about your current strategy and how I can be part of your team.
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About Wildly Creative Studio
At Wildly Creative Studio, we’re more than just a marketing consulting and digital marketing agency – we’re your dedicated partners in growth, specializing in crafting a robust digital footprint that boosts brand awareness, drives website traffic, and cultivates a community of devoted customers. With a powerful omni channel presence, we help businesses expand, reaching a larger audience, achieving higher conversion rates, and more. Whether it’s social media, engaging blog content, or email marketing, we equip you for the growth you desire. Book a discovery call with me to get started.