Soft Mama CEO

Get in mama, we're canceling hustle culture

Build a life + biz you’re obsessed with through simple systems + strategy, mindset & energetics

You’ve done the hustle season, you’ve built your foundations, but let’s be so for real everything you built in your business was done with the intention of what you *should* not what actually honors you…honors motherhood.

Soft Mama CEO is a 12-month business and mindset mastermind for women who are done taking basic AF advice on how to build a business, and using strategies and tactics that don’t actually work for real life motherhood + entrepreneurship.

This is for the women who are ready to raise their standards, lead boldly, and scale with grounded confidence and spacious, sustainable success.

THIS IS ME

This Is For the Woman Who Built the Damn Thing

The service providers and coaches who’ve hustled their ass off the past couple of years to build a the business

You’ve done the hard part. You put in the word, the late nights, the 16+ hour days, and the shitty red flag clients. And if you’re being honest you still ask yourself “am I really meant for this” at least once a week.

But yet, you’re still here because you know you’re meant for more.

You’re business pays the bills, it serves your people, it creates impact

But there’s still a part of you that deeply feels like something is missing…like you’ve only scratched the surface of what is actually possible.

And you know you’re ready to dive deeper and find that next version of yourself and your business business

You’re Standing at a Crossroads

You have the drive to go bigger in your business, to finally hit that six figure mark but also, if you’re being honest with yourself…you’re tired of hustling and constantly feeling the pressure to do more & chase more.

And that little voice telling you to slow down and actually enjoy your business and your life has only gotten louder.

Soft Mama CEO bridges that gap.

Inside, I help you simplfy every single part of your business so you can build six-figure business that honors you + motherhood and is designed to run on 20 hours a week.

Here you get to watch your babies and bank account grow.

Inside Soft Mama CEO, We Refine Everything

We refine your offers, systems, strategy, and messaging.
I help you implement tools like astrology and HD so you can understand how you’re wired and build systems & strategies around YOU.

And of course, we’re doing deep mindset work so you can shift your identity and actually become that Soft Mama CEO that is so obsessed with watching her bank account and babies grow.

This is where you step into the Soft CEO identity and lead from grounded confidence instead of the constant pressure to do more, build more, scale faster, & chase bigger goals.

This Is For You If

You’re currently making $2k-$3k monthly and you know you’re just getting started and ready to expand

You’ve got the motivation & drive to go bigger but you’re also done with hustle culture and looking for a way to still earn big but without the hefty price of burnout.

You know you can make six figures without putting in the long daunting hours…you just don’t know HOW to get yourself to that point

You’re ready to be known for what you do

You’ve sold the service but now you’re ready to sell you…the one who gets to serve the heck out of her people AND still gets to enjoy life

You’re ready to release limiting beliefs + heal from the toxic hustle & burnout cycle

You’re stepping into a new identity of the woman who has it all and you’re not afraid to do the inner work and makes the mindset shifts

You’re ready to be seen & heard + have a partner in your business for 12 months

You’ve been in the group programs before but the coach barely showed up and when they did you just got the same advice over and over again of “show don’t tell” but never got the support to dive deeper into the real issue

You are already all-in on your business but now you’re ready to expand the fish tank and grow into your full potential as a leader to your people.

The Fish Tank Is Too Small

You’re dreaming of days where you have a regulated nervous system, you’re not afraid to take time off, and you’re spending more time with your family than you are in the DMs or answering Slack messages.

The current business you built feels like a fish tank that keeps a goldfish small and you’re here to grow to your full potential. You’re ready for a bigger tank so you can swim.

Your vision, mission, and brand are sooooo much bigger than just your services and you’ve gone through our shedding season to be here…ready to expand into someone who doesn’t settle for anything less than what she desires.

While yes, you could hustle to $10k months and hit it quickly you know you won’t be able to sustain it so you are ready to take a stand and join the movement of canceling hustle culture and join the Soft Mama CEO movement.

Soft Mama CEO is a movement & we’re redefining what soft means

Here We Are Redefining What “Soft” Actually Means

Soft is not low standards wrapped in self-care quotes.
Soft is not people-pleasing or undercharging.
Soft is not contorting yourself to be palatable.
Soft is not busywork to feel productive.
Soft is not inconsistent action and hoping things magically work out.
Soft is not avoiding discomfort.

Soft is choosing aligned discomfort.

Soft is being so grounded in your work, your strategy, and your standards that there is no more “let me try this and see if it sticks.”

This is a system that holds you.

This is What Soft Actually Looks Like

• A simple foundation that supports you even when life feels overwhelming
• Systems that keep your business running while you take real time off
• A strategy that puts you in front of the right people and sells on repeat
• An offer suite that scales without demanding constant creation
• Clear decisions, intentional action, and sustainable growth

Soft is doing less with intention and watching your bank account grow.

Soft is knowing exactly how you create six figures on repeat while working 20 hours a week or less, because every move is intentional.

Here’s How We Do It

SOFT MAMA CEO

Soft Mama CEO is a 12-month business and mindset mastermind for women who are done taking basic AF advice on how to build a business, and using strategies and tactics that don't actually work for real life motherhood + entrepreneurship.

First, we raise your standards and build a belief system where you accept nothing less than what you desire.

Next, we’re gonna look at your Human Design Chart and see how you actually are meant to operate and use this as a tool & guide to refine your systems + strategies.

Then, we define who you are, what you stand for, and what you want to be known for.

Once your mindset is locked in and you’re obsessed with your brand, we simplify everything.

• A simple business plan
• A simple foundation
• Simple systems
• Simple strategies
• Simple offers
• Simple sales

We mold your business around the way you want to live your daily life…you start to actually build a business that puts you first and honors motherhood.

And business becomes the least stressful thing in your life. It becomes an expansion of you.

THE SOFT MAMA CEO FRAMEWORK

This mastermind takes you through the entire business — not just one piece of it.

01. Build Your Six-Figure Foundations

Your offers, your client experience, your structure, your positioning —
simple, scalable, repeatable.=

02. Automate + Streamline Your Backend

Systems that save you hours each week
and allow your business to function even when you can’t

03. Magnetic Messaging + Content

Clear, clean messaging that speaks directly to your ideal client
and converts without hustling.

04. Visibility, Lead Generation & Authority

Build an online presence that positions you as the go-to expert
even if you have limited time or energy.

05. Identity + Nervous System Work

This is where the real transformation happens.
You learn to feel safe holding more money, more clients, more space, more visibility.

06. Motherhood-Proof Business Design

Systems, structures, and boundaries that support the unpredictability of mom life.

This is the last framework you’ll ever need — because no piece is left out.

Your Investment:

$4,997 PIF

or $356 / month across 14 montha

Inside the Soft Mama CEO Mastermind, You’ll Receive:

12 Months of Intentional Business & Mindset Mentorship

This isn’t for quick cash injections. Here you’re building foundations that will outlast any trend.

Bi-Weekly Mastermind Calls

Bring your Q’s & get ready for hands on support. We’ll review systems, strategies, content, do live meditations + hypno sessions.

Ongoing Q&A with Direct Access to Me Monday through Friday inside Telegram

You have access to me M-F in our telegram chat. Nothing is off limits, ask your Qs, share your wins, submit your materials for review, or tell me about your latest book boyfriend.

High-Touch Custom Support

I’m basically your business partner for the next 12 months. I get in the weeds with you. Business, healing, nervous system regulation — all of it.

Guest Experts + Trainings

I’ll bring in experts from across the industry based on what the group needs.

Bonus For The First 5 Women To Join Only: 1:1 Deep Dive Call

A custom roadmap that fits your capacity, season, and life.

Are you in, or are you IN?

Sure, you could pull up your big girl panties and hustle your ass off to your next goal.

But would that actually create the spacious life you’ve been dreaming of?

Scaling isn’t about doing more or working harder.

It’s about being so damn intentional with your actions and knowing where to refine + expand.

Everything you learn + implement inside of Soft Mama CEO will help you expand and grow to future next versions of yourself.

You get to decide if you’re going to stay where you’re at, hustle your ass off to grow, or slow down, build with intention and eat some cake while you watch your babies and bank account grow.

Your options are limitless but there’s only one no brainer and that’s Soft Mama CEO.

This is an application-only space to ensure alignment, depth, and real transformation — applying is NOT a commitment, just a way to show interest and to make sure this is the best next choice for you.

If you’re ready to lead softly, live richly, and build a business that actually supports your life, this is your next move.

WHO THIS IS FOR

You’re perfect for Soft Mama CEO if you:

Are ready to do both the inner work and the strategic work
Are a coach, service provider, or creative expert
Want consistent, sustainable six-figure growth
Are committed, coachable, and ready for real support
Want a business that genuinely fits your life

Who this is NOT for

Anyone looking for shortcuts or quick fixes
Anyone unwilling to take responsibility for their results
Anyone who refuses to show up consistently
Anyone who wants success without inner healing
Anyone who hates social media and refuses to be visible

ABOUT YOUR COACH

Five years ago I was working in a corporate office as a social media manager, I was living paycheck to paycheck and just wanted to bring in an extra $500 – $2000 a month. When COVID hit, I didn’t just get the opportunity to work from home but I also got “depending on how this affects our clients — we may not have a job for you” so I started to explore the online space.

I turned my marketing skills into an online offer and started to market myself as a website / brand designer but eventually also offered social media management since that’s what I knew how to sell.

Within my first year, I doubled my corporate salary and when they wanted us to go back into the office I had the financial means and confidence to hand in my notice and go off on my own.

I’ve never looked back and am still thankful even through the hard seasons that past me trusted myself and took a chance to see what could happen.

And this is why I teach my clients how to use their current skill set to create an offer and get started in their online business — because the extra money is just a bonus — the freedom of choice is the big win.

10+ years

in marketing + sales

5+ years

running a DFY agency

Dozens of moms

supported through coaching + DFY work

<20 hours/week

running my own six-figure business while raising two kids under two.

I don’t just teach this — I live it.

YOUR NEXT STEP

This application isn’t a commitment — it’s simply your way of saying:

“I’m interested. I think this might be my moment.”

When you apply, you get:

Priority access
First look at investment details
First opportunity to join

And if your nervous system just whispered
“This is what I’ve been needing…”

Trust that.

Apply now

Your next level starts the moment you do.