Are you trying to sell your products or services on social media? Social media is a fantastic way to reach new customers and increase brand awareness. It’s also used by many business owners to sell their products or services.
I often see business owners making the same social selling mistakes. You might be too, but it’s easy to adjust your strategy to avoid making them! This article reviews five common social selling mistakes and how to fix them.
What is Social Selling?
Social selling is the art of selling your products or services on social media. Social media offers a huge pool of potential customers so it makes sense to add it to your marketing and sales strategy. It’s a natural way to research and connect with new people.
Social selling is more of a long-term strategy; you want to create genuine connections with people, so it’s easier to pitch to them later. Since social media is more of a higher-speed platform than email, for example, you can start and maintain conversations. You can’t really do that with cold emailing.
Social Selling Mistakes to Avoid
Now that you know what social selling is, let’s talk about a few mistakes to avoid.
1. Selling without establishing a connection.
Cold pitching never works on social media. The prospect will delete your message, and you ruined your chance to earn a new client. Don’t worry – there’s a better way!
Establish a genuine connection with the person you want to eventually pitch. Engage with their posts and leave authentic comments that encourage further conversation. When you interact with someone, you’re showing an interest in them and that you’re a real human behind the screen. You can start to build rapport with them.
You could also go straight to the DMs with genuine conversation. Reply to their story or ask a question about one of their posts. Once you have a conversation going, you can begin to ask questions that lead into your pitch. People are much more likely to hear you out if you work on building a relationship with them first.
2. Not researching before messaging a prospect.
Research is an important part of social selling. You need to learn as much as you can about the person you’re going to message before doing so. This will show that you did your homework and aren’t just pitching them out of the blue. You understand their pain points and can explain how your offer can help them. Take some time to explore their profile before reaching out.
You also need to find the right people to pitch! Even if your pitch is 100% perfect, it won’t matter if you’re talking to the wrong person. Find your ideal clients on social media through hashtag research, creating valuable content, and studying your analytics. You’re sure to find tons of people who could benefit from your services!
3. Sharing irrelevant information.
Again, this goes back to researching your potential customers. Only offer content or advice they find helpful. People are busy and don’t have time to sort through the hundreds of DMs, emails, texts, calls, and notifications they receive daily. Your conversation needs to be spot-on with what they need at that moment. It may take some practice, but once you understand your target audience better than they understand themselves, you’ll nail more pitches!
4. Having an incomplete profile.
The first thing people do when you message them out of the blue is check your profile. They want to see if you’re legit! This is their first impression of you, so your profile should be complete and clear. Here is my Instagram profile as an example:
These are the must-haves on your profile:
- Quality profile picture
- Your name and/or your business name
- What you do
- Link to your website
You should also have content on your page that’s targeted to your dream clients. They may scroll through your last few posts to learn more about you. Your content should speak to their pain points! Here are some ideas on how to do that.
5. Not utilizing stories.
You aren’t limited to selling in DMs! Stories are a great way to sell to potential clients, too. Focus on building the know, like, and trust factors. Stories can be much more personal and authentic than regular feed posts. This is your chance to speak to your customers!
New people visiting your page may also check to see if you have stories posted. It appears that you’re active and engaged on the platform, so I recommend always having at least one story posted!
Are you making these social selling mistakes? Many people do, but these are pretty easy fixes to your social selling strategy! Focus on being genuine and understanding the needs of your customers. Come from a place of wanting to help instead of selling. People can smell desperate attempts at selling a mile away. When you focus on helping, you’re more likely to sell.
About Wildly Creative Studio
We work with 6-7 figure coaches just like you to… Find, nurture, and sell your $10k programs in the DMs. Look, we get it. You’re a busy online business owner that is looking to expand their business but needs some extra support when it comes to your sales funnel. My team and I are the behind-the-scenes magicians that help you bring a lead from cold to sold all through a social media sales funnel. Book a discovery call with me to get started.