How to Use Pinterest to Grow Your Business

Every time I need a little inspiration for new clothing ideas, design ideas, event planning, hairstyles, etc…Pinterest is my go-to resource. 

However, Pinterest is much more than just a source of inspiration. You can use it to market your business, drive traffic to your website, and increase sales…Crazy right?!

More than 200 billion pins have been saved on Pinterest. And 90% of weekly Pinners make purchase decisions on Pinterest. That’s a lot of engagement and great for potential site traffic. That’s why businesses and marketers need to be active on the platform.

So how can you use Pinterest to meet your business and marketing goals? Keep reading to find out my secrets! ?

Using Pinterest for Business

If you’re new to Pinterest, then you’ll need to create a business account to get started. Don’t worry; this is a pretty simple process as outlined below.

  • Create a business profileJust like other social platforms, you’ll need to get set up with a business account instead of using a personal page. With this account, you’ll get access to analytics and ad services.
  • Claim and link to your business website. This is an essential step in verifying your business page, and pretty simple to do if you follow Pinterest’s directions
  • Connect your social media accounts. This helps you cross-share content and refer people to your other pages.
  • Edit your profile. Add engaging profile and cover images and write a catchy (yet, optimized) bio.

Once your profile is completed, it’s time to start diving into the strategy of how you’re going to use Pinterest to grow your business.

A Brief Pinterest Strategy

Determine the type of content you want to post

As with any social media platform, it’s essential to understand your target audience. What type of content do they want to see on Pinterest?

More importantly, what type of content will they engage with? 

Is it infographics, how-to guides, tips and tricks, or perhaps blog posts?

Make sure that you don’t sell yourself with every pin. You should share relevant and helpful information on your page as well. Your audience wants to get to know you and your brand, so keep in mind that creative storytelling is crucial to your social media strategy. 

Once you have a good idea of what your audience wants or needs to see, creating pins will be easier.

Consider the design of your pins

Now that you know what you want to post, now it’s time to figure out how to execute the creativity.

Your designs should be pleasing to the eye and stand out in a sea of images on your audience’s page. Additionally, your images need to follow your brand standards. If you don’t have a designer on hand, you can utilize tools like Canva to get started.

Optimize your pins

Now you’re probably thinking, “how in the world do I optimize my pin?”

Here’s a checklist to help get you started:

  • Include a URL (could be a link to a blog post, website, freebie)
  • Use keywords in titles, descriptions, and image file names
  • Use hashtags
  • Add a call to action
  • Create boards that aligned with your keywords
  • Arrange your boards and choose a board cover image
  • Add a Pinterest widget to your site
  • Respond to follower comments
  • Follow popular boards
  • Engaged with other boards and pins
  • Create a board dedicated to your blog posts

These tactics will help you get discovered on Pinterest, grow your business, and lead more traffic to your site.

Learn about categories

You can assign each Pinterest board to one of 36 categories. These categories help your pins become discovered.

For example, if you are searching for social media tips, you’ll find pins that were tagged in the design category. 

You can scroll through the categories and see which ones are related to your business. Once you’ve nailed down your strategy, it’s time to create your boards. If you’re a blogger, think about blog topics and create boards surrounding those topics.

How to Use Pinterest for Your Blog

  1. Create infographics.
  2. Choose the best blogs to post.
  3. Customize your images.
  4. Write an optimized pin description.
  5. Repurpose blog content to create a series of pins

Pinterest is a great place to repurpose content and reach a new audience that might not have read your post.

Choose the best blogs to post

If you have been blogging for a while but just started your Pinterest Page; you don’t need to post every single blog on Pinterest. Instead, choose the ones that make the most sense for the platform.

For example, choose blogs that have engaging images, great downloadable offers, or have an infographic.

Additionally, think about your board topics. It would be best if you promoted blogs that relate to your boards.

Customize your images

It’s important to use engaging, custom images on your pins. To promote a blog, you can use your featured image and include customized text. Or you can design custom pins in Canva.

For instance, many pins that promote blog posts include the blog’s title on the custom image. The title is a great way to draw people in and get them interested in your blog post.

Write an optimized pin description

When writing your pin’s description, make sure you tell people what to expect in the post but don’t give it all away. You want to leave a little mystery, so they land on your website. 

Additionally, you should include the appropriate search terms and keywords in your pin description. 

When it comes to marketing your business, capitalize on Pinterest. Inspire your audience to use your products and services in their lives.

If you use Pinterest Page correctly, it could be your products and services that users are pinning – and purchasing.

So now, you are ready to get started on Pinterest and growing your business.

Feel free to reach out if you have any more questions or share other Pinterest Hacks you have found for Pinterest in the comments!