How to Use Facebook Groups for Business to Get Clients

If your client acquisition strategy involves you endlessly searching through Indeed or Upwork for the perfect match, it’s not a good strategy! There are faster and more efficient ways to find your ideal clients. Where should you search for new clients? Facebook Groups is a solid place to start.

Facebook Groups is a great platform for finding clients who want to work with you. Not only will Facebook Groups make it easier to find your ideal clients, but it builds your organic social media following and aligns with a sales and marketing strategy. Ready to discover those dream clients? Let’s discuss why Facebook Groups is one of the best platforms to start.

Why Facebook Groups?

Facebook has almost 3 billion active monthly users, making it one of the most diverse social platforms. Facebook Groups have given a platform for people to find and connect with others that share similar interests. You can find groups for almost any niche topic, hobby, or industry. 

Facebook Groups are an ideal place to find clients and build an industry community. Don’t ignore the power of networking! There are lots of potential clients that come from referrals. Groups allow you to connect with other service providers and potential leads on a personal level, which is effective for building long-term relationships. 

Facebook Groups have their place in a sales and marketing strategy. Did you know that these groups can increase the organic traffic your posts receive? The Facebook algorithm is more likely to prioritize posts from group users than those from friends. You can also use Facebook Groups as a client-exclusive deal. Create a group as part of a members-only perk that becomes available to clients that purchase your products or services. This community will make them loyal to your brand and connect them to others in your industry. 

How to use Facebook Groups to Find Clients

Find Niched Groups

Join Facebook Groups relevant to your services or host your target audience. Don’t waste time trying to reach groups you have no interest in. Instead, join a few groups that vary in members, topics, and industries. Diversifying your Facebook Groups helps you appeal to a larger audience and pool of clients you did not consider before. 

For example, a general Facebook Group might have something along the lines of “Networking for Entrepreneurs.” A more niche-specific Facebook Group might say something like “Women Virtual Assistant Entrepreneurs.” Join broad groups, then move your way to specific niche groups. Advertising your services to a wider pool can help nurture potential online leads while appealing to your target audience. You can use this approach to adjust your sales strategy to target niche groups as you get more specific. 

Promo Posts

Promo posts are essential for finding clients and advertising your services. Your promo posts should include what you do, the services you offer, how clients should contact you if they are interested, and other resources they can view if they want to learn more about you, like your Instagram or website. Use these promo posts to discuss your strategy and approach to your client’s issues. Need help cultivating the perfect promo post? Contact me today to write one perfect for your business! 

When you join a group, be sure to check the community guidelines and rules for promo posts. Is it only on Sundays? Do you have to be a paid member? You’ll want to read these guidelines carefully to avoid getting banned (and missing out on potential customers).

If promo posts are allowed in the group, post them frequently! How often you post a promo depends on the guideline rules. For example, if promotion posts are only on Sundays, then go ahead and make a promo post every Sunday. Promo post frequency is discretionary, but you should post enough so new people in the group will have the chance to become aware of your services. New people are joining all the time, so be sure to promote yourself frequently and as rules allow!

Job Opportunities

People post all the time looking for the perfect person to help out in their business. If you’re interested in the opportunity, reach out and see if you’re a match. Make sure to read the instructions for how to apply – this is one way for them to weed out people who aren’t detail-oriented! Consider joining groups specifically for people searching for your specialization. 

Job opportunities are also a great way to see what skills are in demand. Use these job postings to write your promo posts and advertise what you can do well. If you see a service in high demand that you don’t offer, consider learning more about it and adding it to your offers. Facebook groups are a great way to employ your sales and marketing strategy while developing yourself as a business owner!

Facebook groups are an underrated resource for connecting with others in your industry and finding potential clients interested in your services. These groups are also a great way to learn what skills people are searching for and offer you a free way to figure out how you can improve your skills. Using Facebook Groups allows you to grow your social media organically, positively impacting your online lead engagement. Ready to start using Facebook groups for client acquisition? Contact me to craft a Facebook group strategy that hits on all your dream client’s pain points and scores you that contract. 

About Wildly Creative Studio

We work with 6-7 figure coaches just like you to… Find, nurture and sell your $10k programs in the DMs. Look, we get it. You’re a busy online business owner that is looking to expand their business but needs some extra support when it comes to your sales funnel. My team and I are your behind-the-scenes magicians that help you bring a lead from cold to sold all through a social media sales funnel. Book a discovery call with me to get started.