Do you feel you’re not seeing a return on time and effort in your social media posts? Being a content creator is difficult, especially when you aren’t receiving the engagement you want. Instead of changing strategies or content, it’s helpful to take a step back and ask why your content isn’t performing the way you’d like. You can boost the success of your content and the likelihood of it being shared by considering three vital factors that make your social media content stand out: valuable content, visual design, and audience engagement.
Before making any social media posts, consider what type of content is helpful for you to share with your target audience. What problem are you trying to fix? What information are you sharing? Are you building awareness, informing your audience, or creating a community? Consider what purposes you want your content to fulfill. A good rule is to post valuable content that everyone in your audience can interact with and gain something from.
Valuable content can come in a variety of forms, from infographics, long-form detailed captions, or “hooks” to redirect your audience to your website. However, not every post should follow this rule. Mix up your content and build authenticity with graphics, short-form videos, or even some pictures of you. When you have the purpose of your content in mind, it is easier to decide how you want to share information engagingly and cohesively. Content does best with a specific strategy and delivery. If you’re struggling with starting this step, contact me today to get started on your personalized social media strategy.
Of course, not every post should be an essay or wall of text. Your audience may not want to read a lengthy caption accompanying a text-filled infographic. You can create some filler content that eases up on your direct content goals to break up information. For example, a post celebrating a holiday could have a simple image and a short description.
An effective social media strategy has visual appeal. When evaluating the success of your content, decide on your visual theme and content layout. Use specific colors (record those hex codes!) and fonts in each of your posts to build cohesive and attractive content. If you’re stuck trying to find harmonious colors that match your brand, here is an in-depth article about color theory and picking the most suitable colors.
Once you have decided on a theme and created some posts, visualize how your content looks altogether before posting. A posting schedule is a great way to envision what your content looks when laid out. As a bonus, you can change or swap things without having the hassle of deleting and reposting. Some great apps to have in your social media toolkit are Loomly, Canva, Planoly, or even set up a 9-box grid in a Google Doc file.
A compelling visual design makes your content recognizable and engaging for your audience. Visual design is imperative for building your audience and supporting your brand identity.
Engage Your Audience
The best way to build your brand, boost your reach, and create a community is to engage with your audience. Interacting with your followers creates a sincere reputation. Consider doing this by posting the occasional picture of yourself, sharing what you like, or simply responding to comments in your post.
A great way to engage with your audience is through social media stories and their features. For example, Instagram story features include polls, multiple-choice questions, Q&A, and reposting of other content. These features prompt users to engage with your story posts, which increases interaction. More content interaction informs the algorithm to show your content more often to your current followers and promote it to other users.
When building your brand, consider engaging with others in your industry. Follow those accounts, repost their content on your story, and interact with their posts. This is a great way to build your presence and reputation, gain followers, and create business relationships. Not sure where to start? Learn how to engage like a pro by reading my FREE guide to engagement.
The best way to make your social media content stand out is to have an effective and appealing social media strategy. Cohesive and planned posts will do wonders for boosting your brand, catching your audience’s eye, and gaining the attention of your social media. Consistency is key when building your brand. If you’d like help engaging your audience or creating compelling content, reach out! We can plan a social media strategy, build engagement, or address other social media concerns.
About Wildly Creative Studio
Get ready to stand out online and attract your ideal client with custom strategies that are built for you. With several years of experience in the advertising industry, I decided to put my skills and expertise into a business that helps online service providers and small business owners grow their online presence. From custom brand & website design to social media management + engagement & lead generation, you’ll have your clients knockin’ at your doors to work with you. Book a discovery call with me to get started.