Do you use Instagram to build your business? Social media is a great way to build connections with your target audience, find clients, and network. To be most effective, you should know how to find your ideal client on Instagram. You can’t (and definitely don’t want to) market to everyone. Let’s go over a few ways you can find your ideal client on social media.
Keywords and Hashtags
Hashtags have been the main way to reach target audiences for several years. It’s still effective, but keywords are making an impact now, too. Let’s chat about how to use both to find your ideal client.
When I start working with new clients, the first thing I do is hashtag research. I want to learn what their ideal clients are searching for and what they want to see. Then, I can use those hashtags in posts, so ideal clients are more likely to see them. I do the same thing with my business, too! Make a list of 50-100 hashtags that you can pull from when you’re creating posts.
Instagram’s search bar functions similarly to Google’s. People are searching for specific terms (AKA keywords) to find content, accounts, or hashtags. What can you do to optimize your profile for keywords? Here are a few tips from Duo Collective:
- Use keywords in your name and bio
- Add location tags
- Add alt tags to images
- Use call-to-actions
The more you can optimize your profile and posts, the more likely it is that you’ll reach your ideal audience on Instagram.
The content you create has a big impact on how your ideal clients find you. Is the content something they would be searching for or that the Instagram algorithm believes they would find interesting? I always tell clients to focus on posting content that is valuable. That’s what people are going to be searching for, not a sales post about your services. While promotional posts are still important, focus on value first.
You should also try different forms of content. Here is a list of everything you can post on Instagram:
- Static graphics
- Instagram Live
I recommend trying each one a few times and seeing what results in the best engagement from your audience. You want to create content that they want to see, not what you feel like posting. Everything you do should be for your ideal audience!
You can look at your analytics to see if the content you’ve been posting is resonating with your ideal clients. The “Insights” portion of Instagram is pretty extensive, so let me explain what you should pay attention to.
First, look at the type of content that performs best. Is it static graphics, Reels, IGTV, carousels, or stories? I’m guessing it’ll be Reels since Instagram has publicly said that they’re now prioritizing video content over static graphics. But it all depends on the preferences of your audience. It’s worth it to double-check!
Next, view the demographics of two audiences: your current followers and the accounts you reach with your posts. It’s worth it to look at both because you want to make sure your current followers are within your ideal audience and that your content is reaching the right people. View metrics such as:
- Top countries and cities
- Top age ranges
- Gender ratio
It also helps to see when your audience is the most active on social media. That way, you know when to post because you’ll likely get more engagement! The more you know about your audience, the better.
Whew! I know that was a lot. I hope you don’t feel too overwhelmed! Once you start reaching your ideal audience, Instagram will be a breeze. You’ll be creating the perfect content for them, knowing exactly when to post to have the highest possibility of reaching them, and what hashtags to use to reach new people in your ideal audience. If this sounds like too much for you to handle, reach out to me. I’m happy to have a consultation with you or take over managing your social media for you.
About Wildly Creative Studio
Get ready to stand out online and attract your ideal client with custom strategies that are built for you. With several years of experience in the advertising industry, I decided to put my skills and expertise into a business that helps online service providers and small business owners grow their online presence. From custom brand & website design to social media management + engagement & lead generation, you’ll have your clients knockin’ at your doors to work with you. Book a discovery call with me to get started.