How to Find (and Appeal to) Your Buyer Type

No matter what you’re selling, you can attract different buyers if you understand how to market directly toward their decision-making values 

No matter if it’s a product you’re selling or a service you’re offering, you need buyers on the other end to make every business to make it profitable. Figuring out what you have to offer cannot be done in full until you understand who is buying on the other end. 

Let’s break down the buyer types, from the impulsive to the relationship-oriented buyer. Your target buyer may be one or a mix of the below. These buckets are just starting points as you build your target buyer personas or fully fleshed-out versions of your ideal buyer.  Then, how you can cater your marketing strategy to appeal respectively to the impulsive, methodical, budget-conscious, relationship-oriented, and trend-focused buyers.  

It feels appropriate to jump in right away with impulsive buyers, doesn’t it? They are driven by emotions and the desire for instant gratification. They often make purchases without much thought or consideration, especially when they encounter attractive promotions or limited-time offers. These buyers tend to act on impulse, influenced by the excitement of the moment rather than careful deliberation. They may be easily swayed by persuasive marketing tactics and are more likely to indulge in impulse buys when presented with enticing deals.

Breakdown of Different Buyer Types

Impulsive Buyers

For businesses, the key to appealing to impulsive buyers lies in creating a sense of urgency. Strategies such as limited-time deals, flash sales, and compelling advertisements that emphasize the product’s emotional benefits can be highly effective.

Appealing to Impulsive Buyers: 

  • Limited-Time Deals and Flash Sales: “Hurry! Only 24 hours left to grab this exclusive offer! Don’t miss out on the chance to save 50% on your favorite products!”
  • Compelling Advertisements: Emotionally resonant advertisements that highlight immediate benefits prompt impulse purchases.
  • Limited-edition Releases can create a sense of urgency and exclusivity, appealing to the impulsive buyer’s desire for uniqueness and novelty. 
  • Urgency: Phrases like “Act now,” “Don’t miss out,” and “Limited stock available” can create a sense of urgency and compel impulsive buyers to make a purchase on the spot. 

Methodical Buyers 

The antithesis of impulsive buyers, methodical buyers are analytical and take their time to research and evaluate their options. They prioritize value, quality, and reliability, and are willing to invest time and effort into ensuring they make the best choice. These rely heavily on reviews, comparisons, and recommendations from trusted sources to guide their decisions.

Appealing to Methodical Buyers: 

  • Detailed Information: Provide detailed descriptions, specifications, and features of products or services to satisfy their need for information. 
  • Transparent Pricing: Methodical buyers value transparency in pricing. Clearly display pricing structures, including any additional costs or fees, to build trust and transparency.
  • Testimonials: Highlighting positive customer reviews and valuable social proof can reassure methodical buyers of the quality and reliability of your products or services. 
  • Comparisons: Comparing your offerings with competitors to show your value proposition. 

Budget-Conscious Buyer

Budget-conscious buyers prioritize affordability and are always on the lookout for the best deals to save money without compromising quality. They carefully weigh the cost of a purchase against its perceived benefits and seek ways to maximize savings without sacrificing quality. They are drawn to discounts, coupons, and cost-effective solutions for their frugal budgets.

Appealing to Budget-Conscious Buyers

  • Competitive Pricing: Discounts, special offers, and promotions highlighting savings and limited-time deals can encourage these buyers to make a purchase.
  • Coupons and Vouchers: Provide coupons, vouchers, or loyalty rewards that offer savings that can motivate buyers to choose your brand over competitors.
  • Value Messaging: Emphasize the cost-saving benefits of your products or services in your messaging, highlighting durability, longevity, or efficiency can justify the investment.
  • Bulk and Bundle Deals: Offer discounts that provide greater value for money that encourages buyers to stock up or combine purchases to maximize savings.

Relationship-Oriented Buyers

Relationship-oriented buyers value personal connections and trust. They prioritize long-term relationships and loyalty over one-time transactions and value personalized communication and exceptional customer service. Fostering relationships is essential to retaining these buyers. 

Appealing to Relationship-Oriented Buyers

  • Personalization: Tailor your marketing efforts to resonate with their preferences through personalized messaging and targeted offers that make them feel valued and understood. 
  • Loyalty Programs: Reward repeat purchases and encourage long-term engagement with exclusive perks, discounts, or rewards incentivize loyalty.
  • Customer Service: Provide exceptional customer service that exceeds expectations and demonstrates your commitment to building lasting relationships. Be responsive, attentive, and proactive in addressing customer needs and concerns.
  • Two-Way Communication: Foster open and transparent communication channels that allow for meaningful interactions between your business and relationship-oriented buyers. Encourage feedback, listen to their suggestions, and respond promptly to inquiries or concerns.

Trendsetter Buyers

Trendsetters are early adopters who are always on the lookout for the latest innovations and trends. They strive to be perceived as innovative and ahead of the curve. These buyers are attracted to unique products, limited editions, and exclusive offerings. To appeal to trendsetters, businesses must focus on innovation and exclusivity. Strategies such as limited edition releases, collaborations with influencers or other brands, and offering early access to new products or features can be highly effective.

Appealing to Trendsetter Buyers

  • Limited Edition: Create products or versions of products that are only available in limited quantities. This scarcity can drive demand among buyers who want something unique.
  • Collaborations: Partner with influencers, other brands, or artists to add value to your products.
  • Early Access: Offer early access to new products or features before they are widely available to the public, helping them feel recognized for their forward-thinking mindset.
  • Experiential Marketing: Create memorable experiences around your brand, such as exclusive events or pop-up shops. These immersive experiences can leave a lasting impression on trendsetters and generate buzz around your products.

Understanding the different types of buyers is essential for businesses looking to tailor their marketing strategies effectively. By recognizing the characteristics, motivations, and preferences of each buyer type, businesses can better target their marketing efforts, improve customer engagement, and ultimately drive sales and growth. Whether it’s appealing to the impulsive nature of some buyers, providing detailed information for the methodical ones, offering deals for the budget-conscious, building relationships with the relationship-oriented, or staying ahead of trends for the trendsetters, catering to diverse buyer types is key to success in today’s competitive market.

Now that you know WHICH buyers you need to think of when it comes to creating content…the next lesson is actually learning HOW to create content for your buyer types. Which by the way you can learn these skills in less than 24 hours, 3x your ROI all for less than $100. Wanna know how? Grab the 4-part sales training bundle.

About Wildly Creative Studio

At Wildly Creative Studio, we’re more than just a marketing consulting and digital marketing agency – we’re your dedicated partners in growth, specializing in crafting a robust digital footprint that boosts brand awareness, drives website traffic, and cultivates a community of devoted customers. With a powerful omnichannel presence, we help businesses expand, reaching a larger audience, achieving higher conversion rates, and more. Whether it’s social media, engaging blog content, or email marketing, we equip you for the growth you desire. Book a discovery call with me to get started.