How Social Media Can Improve Your SEO

Did you know social media can improve your SEO? Google likes to see that your business is active on multiple platforms such as social media, your website, and even other people’s websites. Social media platforms even have their own SEO algorithm to make sure your content is shown to the intended audience. Let’s chat about some tips to use social media to improve your website SEO. 

What is SEO?

Are you wondering why the algorithm isn’t pushing your content? Why are your daily website visits stagnating? Should you pay for ads across platforms to increase visibility? Before you do anything else, see if you can improve your website’s SEO. SEO helps to increase your website visibility in organic online searches. It is an invaluable tool to have in your social media toolkit because more website traffic from organic sources will list your website higher on search results, and you’ll get even more web traffic! 

SEO is about maximizing your chances to rank on the first page of a search engine. Luckily, SEO applies to social media, which is now an invaluable asset for modern-day business owners to increase visibility. When optimizing your social media content, it’s essential to use applicable and valuable keywords. If the content doesn’t match the keywords used, it misleads and frustrates your consumers. Without any value gained, the viewer is less likely to consume your content in the future. Instead of using every keyword you can, focus on posting valuable and relevant content that uses applicable keywords and other alternative tags. 

SEO is vital for business visibility and long-term success. Creating brand awareness by using SEO increases online traffic and presence. More traffic means more website popularity, which informs the search engine algorithm that your website fulfills consumers’ needs. This information will increase your website’s popularity and the probability it is listed higher in search results. The higher the ranking, the more consumers visit your website, and that leads to more sales! The primary goal of SEO is to raise business visibility, bring in more consumers, and ultimately support business success. With social media, pushing out content to boost SEO is easier than ever. 

How Social Media Improves Your SEO

Social media is an accessible and wonderful asset for SEO because it’s easily accessible to your audience. Various platforms use different SEO engines and keywords, so you can cast a wide net if you utilize the right networks. Not only will you reach new people, but you’ll be giving reminders to the followers that follow you across platforms. If you’re wondering what social media platforms are the best for your content, Social Media Explorer has a great article on appealing to the algorithms of each platform. 

If you’re just starting out on social media, I recommend choosing the platform where your customers are. You can find this out by doing market research, but focus your energy on the social media site where your customers spend most of their time. Then, create high-quality videos and other content, and include keywords in your captions. Even social media sites have SEO algorithms to show their users relevant content. Make sure it’s easy for the algorithm to understand who you want to see your content! 

It’s important to stay consistent with posting on social media for SEO to work its magic. Consistency is more important than frequency, so if you can only commit to two posts per week, start there and gradually add more as you learn a good system for posting. 

When posting, direct people back to your website as much as possible to improve SEO. You can either link directly or for platforms like Instagram where you can’t use links, direct people to the link in your bio (which should be your website). Clearly telling people the action you want them to take will improve the odds that they actually do it. 

Organic SEO is a valuable business tool. Social media can improve your SEO when you post valuable content, post consistently, and direct people back to your website. Before you do anything else to promote your content, consider how your SEO impacts visibility and what you can do to improve it. If you need help with curating your content to boost SEO, contact me today to design a successful website and visible content. 

About Wildly Creative Studio

Get ready to stand out online and attract your ideal client with custom strategies that are built for you. With several years of experience in the advertising industry, I decided to put my skills and expertise into a business that helps online service providers and small business owners grow their online presence. From custom brand & website design to social media management + engagement & lead generation, you’ll have your clients knockin’ at your doors to work with you. Book a discovery call with me to get started.