4 Tips to Get Clear on Your Ideal Customer Profile

Do you know your target audience better than they know themselves? That’s the goal before you start creating messaging for your audience. Getting clear on your ideal customer profile allows you to tailor your marketing efforts specifically to them. Understanding their needs, preferences, and pain points increases the likelihood of conversion. Let’s talk about how to understand them so you can earn more business.

“What if I market to everyone?”

We hear this all the time, and I need to address it. If you’re a business with a broad audience, you’re still talking to a specific ideal customer profile. 

For example, as a digital marketing agency, we can work with a wide variety of businesses. But, we aren’t marketing to the giant corporations of the world or the solopreneurs just getting their business off the ground. We target somewhere in the middle. And although that still includes a lot of businesses, some people are excluded from that. 

No business markets to everyone. It’s what they always say – “If you market to everyone, you market to no one.” Get specific in your messaging and have a specific ideal customer profile in mind when you’re crafting your copy.

4 Steps to Understanding Your Ideal Client

So anyway, I just had to get that out of the way! Now, let’s talk about four steps to understanding your ideal client and how to talk to them.

1. Analyze Your Current Customers

The first step is to see who you’re currently attracting. Look at past and current clients, your followers on social, and/or your email list. See if you notice any patterns in the type of person you’re attracting. 

Here are some questions to consider:

  • What are their common characteristics?
  • What industries are they in?
  • What are the pain points and challenges that your product or service helps solve?

Finally, is this the type of person you want to work with? If not, your messaging probably isn’t aligned with what your target audience is looking for. That indicates it’s time to switch things up.

2. Conduct Market Research

Conduct market research to understand your target market better. I recommend creating a survey or interviewing your target audience. It’s easy to collect responses, and you can be intentional with the questions you ask. There are several places to post your survey or request for an interview:

Always ask open-ended questions because they allow the respondent to answer freely. You can then use this language when crafting your messaging because you know your ideal client used those exact words! In surveys, I recommend a mix of open-ended questions and multiple-choice answers. Otherwise, it gets to be a little long, and respondents might bail on your survey!

Now that you have responses, what do you do with them? Look at the feedback you received from your survey or interview and see if there were any trends in responses. This can help you identify pain points and solutions your audience has tried before unsuccessfully. 

I also recommend offering a small incentive to get people to agree to participate in your research. A small gift card works great! 

how to do a Target audience analysis

3. Create Buyer Personas

Now that you have an idea of who your ideal customer is, it’s time to create a buyer persona. Include demographic and psychographic information such as:

  • Age
  • Gender
  • Income level
  • Occupation
  • Interests
  • Values
  • Motivations

Give each persona a name and backstory to make them feel real. I find it helpful to think of someone you’ve met who is your ideal customer. Create a story about them, their struggles, solutions they’ve tried, why they might be looking for your services, etc. The more specific you can be, the better.

I recommend having at least one buyer persona, but depending on your business, you may need a couple to accurately represent who you want to attract.

4. Evaluate Your Value Proposition and Offerings

Finally, evaluate your value proposition and offerings. Identify what sets you apart from competitors and how you can communicate this value effectively to your target audience. This exercise will help you ensure your products or services address specific pain points and desires of your ideal customers. Then, you can craft targeted and persuasive messaging to make your copy resonate more with your audience.

Understanding your ideal customer profile helps you tailor your message and marketing efforts to them. You’re basically wasting your time if you don’t know who you’re talking to! Take the time to get clear on your target audience. After putting in the energy to do so, your ideal clients will start to flood in because they resonate with your offerings, value proposition, and messaging. 

If you need help crafting copy for your ideal clients, schedule a call with me. I’d love to help put your business on the map and book your calendar with the clients you actually want to work with.

Don’t know if your current audience is WHY you’re not making the money you want? Take our quiz to find out, if it’s an audience issue or a sales. issue.

About Wildly Creative Studio

At Wildly Creative Studio, we’re more than just a marketing consulting and digital marketing agency – we’re your dedicated partners in growth, specializing in crafting a robust digital footprint that boosts brand awareness, drives website traffic, and cultivates a community of devoted customers. With a powerful omnichannel presence, we help businesses expand, reaching a larger audience, achieving higher conversion rates, and more. Whether it’s social media, engaging blog content, or email marketing, we equip you for the growth you desire. Book a discovery call with me to get started.