Finding your brand voice on social media is hugely important to creating an authentic brand online. However, it’s sometimes difficult to determine your brand voice. It should be different from your personal voice, but how do we balance being authentic with establishing a brand?
That’s what we’re going to talk about today! We’ll share our insights on deciding what to share on social media, adapting to changing marketing trends with new apps, and boosting brand authenticity for genuine connections. We’ll also answer the burning question of how to balance sharing personal and professional content, discuss the changing landscape of marketing and selling on social media, and offer tips to improve brand authenticity.
By the time you’re done reading, you’ll be equipped with all the tools you need to find your brand voice on social media and make a lasting impact on your target audience.
Deciding What To Share On Social Media
It can sometimes be challenging to decide how much personal information to share on social media. Striking a balance between personal and professional content is vital to building an authentic brand voice. While it’s important to maintain some professionalism, giving your audience a glimpse into your personal life can help create a more personable and relatable brand. Feel free to share the bad stuff with the good, as it can help your followers connect with you on a deeper level.
In a world where social media authenticity is highly valued, newer apps like TikTok and Threads are changing the way we market and sell. These platforms prioritize in-the-moment, authentic content over the picture-perfect posts of the past. You should authentically show up for your brand and incorporate personal content while embracing imperfections. Doing so can improve your brand authenticity and build genuine connections with your audience on social media.
Moving Away From The ‘Gram
Instagram used to be all about the perfect, curated look. But now, people want to see the real you, imperfections and all. Finding a balance between personal and professional content on social media is key to building a genuine connection with your audience. Authenticity is everything! With apps like TikTok and Threads taking over, people are craving authenticity more than ever. These platforms prioritize imperfect content, and they’re changing the way we market and sell on social media.
Being authentic on social media is crucial to building a loyal following. Don’t be afraid to let your guard down and show your followers the real you, even if that means going makeup-free and sporting a messy bun! Being open, honest, and transparent, especially during difficult times, can help you establish social media authenticity and trust and connect with your audience on a deeper level. You’ll be amazed at the support you receive when you show your audience that you’re not perfect but committed to providing value to them. So take a deep breath, embrace your imperfections, and show up as your full self for your brand on social media.
Tips to Improve Brand Authenticity
Finding the balance between personal and professional posts on social media is essential to creating a genuine brand voice and improving social media authenticity. Here are some tips that will improve your perceived originality!
Sprinkle In Bits of Your Personal Life
Integrating personal content, such as sharing pictures from your weekend or your kids running wild around your house, can improve your connection with your audience and establish genuine connections. People want to see the real you! As much as beautiful pictures and videos are nice to see, personal content always wins. Would you connect more with a brand that shows a messy house sometimes or one that is picture-perfect all the time? I know which one I’d go with!
Reply To Comments and DMs
Replying to comments and DMs on social media can help improve brand authenticity by showing that you are engaged with your audience and value their feedback. When you take the time to respond to comments and messages, it creates a sense of community and connection, which can lead to increased trust and loyalty from your followers. Being open and transparent in your responses can establish yourself as a genuine brand.
Show Up As Yourself
Showing up as yourself, imperfections and all, can significantly improve your brand authenticity on social media. You can establish credibility and genuine connections with your audience by being yourself. Don’t create a perfect script before filming a video; wing it and let your audience see the real you!
Being open, honest, and transparent on social media can significantly improve your brand authenticity. It’s okay to show your followers that you’re not perfect and struggle sometimes. If you’re struggling with something, ask your audience for advice! Open up about your struggles and let them help you. Someone that does this well is Rachel Pedersen; see how she uses transparency in her personal life to build authenticity and trust with her audience.
Establishing your brand’s voice on social media might sound complicated, but it’s crucial to connect with your audience genuinely and achieve social media authenticity. You can strengthen your brand authenticity and leave a lasting impression on your target audience by balancing personal and professional content, engaging genuinely with your audience, and being transparent. By keeping these recommendations in mind, you’ll be well on your way to finding your unique brand voice on social media!
About Wildly Creative Studio
We work with 6-7 figure coaches just like you to… Find, nurture, and sell your $10k programs in the DMs. Look, we get it. You’re a busy online business owner that is looking to expand their business but needs some extra support when it comes to your sales funnel. My team and I are the behind-the-scenes magicians that help you bring a lead from cold to sold all through a social media sales funnel. Book a discovery call with me to get started.