Know Your Audience, Know Your Brand, Be Unique
So you have decided to build a brand and your goal is to get noticed. So what do you do first?
Create a dynamic logo that catches people’s attention.
Your logo is a major part of your brand identity. It’s the visual cue that people will immediately identify as your brand.
If your goal is to build a brand or get your website noticed, the first thing people look for is your logo. Brands like Disney, Coca-Cola, McDonalds, Nike and FedEx have some of the strongest brand identity and your brand has the same potential.
Throughout this article, I am going to go through some tips that can help you create a strong and dynamic logo.
1. Know Your Audience
Like anything in marketing, it’s important to know your audience. You need to decide your target audience and figure out how specific your products or services are. Are you offering something that almost anyone can use or something that a specific group will use.
Before you start designing your logo, research your demographic and try to find designs that most relate to your audience.
2. Be Original, Be Yourself
It’s okay to get inspiration from other logos but try not to rip off a design from a different company. Not only will it make your brand look bad but it’s also can be considered as plagiarism.
Study different designs and play with many different drawings to help find a design that will represent your website and services.
3. Don’t Make It Too Complicated
A logo design is your brands association. It’s a symbol that should stick in someone’s mind but doesn’t need to be an elaborate concept.
When designing your logo think of two key phrases:
- Less Is More
- K.I.S.S — Keep It Simple Stupid
4. Consider negative space
This tip goes along with the previous one. Negative space should be subtle. You can get creative with negative space by making shapes out of the space around the subject. This is what helps make your design unique.
FedEx is a great example of this, the negative space in the logo create an arrow out of the negative space in between the “E” and the “x”
5. Understand Your Logo’s Meaning
Using FedEx as an example again, there’s generally a story or hidden message behind a brand’s logo. The arrow in the FedEx logo signals deliveries.
So when designing your logo make sure it’s not only well designed but has a purpose or a meaning too.
6. Color Is One Of The Most Important Aspects Of A Logo
A grayscale logo can have just as much as an impact as a logo with a color scheme.
Color can make or break your logo design
If you decide to go with a color palette make sure the colors you choose complement one another to grab attention.
If you need some inspiration on examples of logos with great color schemes, check out “6 Famous Logos with Great Color Schemes”.
So there you have it, 6 ways that can help you design a strong and dynamic logo that catches people’s attention.
Thanks for reading!