And how to fix it.
A strong social media marketing strategy is becoming more important for businesses. Social media used to be viewed as a supplemental marketing effort, but the marketing world of today highly focuses on social media efforts.
Social media is a great way to make a lasting impression with your customers. Businesses can use social media to engage with their customers and convert prospects into loyal customers by establishing a relationship.
However with new ways to marketing comes new challenges and new barriers you have to cross. And if your social media marketing efforts are failing then your marketing efforts as a whole is likely to diminish.
So how do you know if your social media marketing efforts are failing? And what do you do to fix them?
In this article, I will go through 5 signs that tell you your social media campaign is failing and ways to help fix it.
1. You Aren’t Seeing Much Engagement
This isn’t referencing how many likes or followers you have on your page. This is talking about individual post likes and how people are engaging with your post. If you aren’t seeing likes or comments then it’s an indicator your post aren’t having any impact on your audience.
How To Fix It — Go back to square one and look at who your audience is. Try new methods in your post. Use a strong visual that captures attention with a caption that makes people want to comment back. Don’t try to sell too much. Show of your brands personality and make it personal.
2. Your Strategy Is On The Back Burner.
Take 5 minutes right now and think about your strategy. Do you have an end goal? Do you have short-term goals? Is there a reason why you are using a specific platform? Do you know how you are planning on building more engagement?
If you don’t have solid answers to those questions, your strategy is an afterthought to you or you really don’t have a strategy at all. Instead you are basically floating by and hoping for the best…Lets not do that.
How To Fix It — Sit down and outline what you want to accomplish. Create a long term goal and a few short term goals. Research which platform is best for your business and audience. Create a schedule for you post ahead of time so you have an outline of what you are posting and how you are using those post to build engagement. Basically, have a detailed plan and a strategy of how you are going to execute it and I guarantee you will start seeing better results.
Here is a checklist to help you get started on an effective strategy.
- Content calendar
- Business goals
- Marketing objectives
- Channels and tactics
- Content strategy
- Roles (who will do what)
3. Most Of Your Post Are Self-Promotional
When you scroll through your brand’s news feed, what type of post do you mostly see? Are there informative, entertaining, or conversational post? Or are most of them featuring products or services from your brand?
If you notice most of them are featuring products or services then you’re losing your audience. People don’t like being constantly advertised to. But lucky for you this is an easy fix.
How To Fix It — Start creating post that gives your audience value. Give them information on a topic that relates to your product or services. Tips and Tricks is always a good categories to use. Get to know your audience by asking them questions? See how they use a product or service — or what works best for them. Get personal. I can’t stress that enough. The best way to have a successful campaign is showing your personality and making a connection with your audience.
4. You’re Spending Too Much Time On Social Media
Wait a minute…you can spend too much time on a campaign? Strangely the answer is yes.
However there is no “right” answer of how much time you should be spending on your social media campaign. But if you take a look at what other marketers are doing, , 64% of them say suggest you dedicate 6 hours per week on social media campaigns. Now this is just a ballpark number so if you are anywhere close to it then you are on the right track.
How To Fix It — Review Step 2. — A good strategy will help you reduce the amount of time you spend on your campaigns. If you have a social media team, assign tasks and make sure everyone is on the same page.
5. There Is No Call To Action
Engagement is good but how good is it if no one is taking action?
The ultimate goal of a social media campaign is to get prospective customers from your social account to your landing page, so they can buy products or services.
So if your conversions are way down on your objectives, you need to make a change.
How To Fix It — Take a look at your insights and analytics. If you have a good click-through rate but your conversion rate is down then your landing page might be the issue. But if you have a poor click through rate then your social media campaign isn’t working or your Call To Action (CTA) isn’t very strong.
A strong CTA on social media should tell the user what it is you want them to do. It can be as simple as: Click here for more information. Find new products on our website. Sign up for our newsletter.
It should be simple, compelling, and powerful.
If it’s not your CTA that is the problem then it could just be the information you’re providing. It may not be interesting enough to get people to stop and look into it.
Make sure your post are compelling, informative, entertaining and engaging.
But most importantly make sure they are not bland and too salesy?
So there you have it, 5 ways to tell if your social media campaign is failing and how to fix it.
Thanks for reading!