Want to grow your mailing list, increase clients, and establish your credibility as a business owner? If you do, look at investing in a lead magnet. Lead magnets are an effective way to gain critical contact information from customers while opening a communication pathway. Lead magnets also increase your know-like-trust factor and leave your audiences wanting more of what you offer. You’ll see more sales, too. Many sales happen after your customers opt-in to your magnet!
As a content creator, I’ve had my fair share of creating, revising, and analyzing lead magnets. I can tell you what will and won’t work for your business. Ready to build a killer lead magnet? Here are my top 10 lead magnet recommendations for online coaching businesses.
What are lead magnets?
Lead magnets are a free resource, item, or service that you give your clients or website visitors in exchange for their contact information. This data is used for follow-ups and promotional emails with the end goal of making a sale. For your lead magnet to be successful, it has to provide value to the customer and be meaningful for your business.
You’ll want the magnet to be accurate to the services you offer so your customers know what to expect if they purchase from you. Some of the most popular lead magnet formats include PDFs, ebooks, templates, and other documents that help someone progress. Lead magnets aren’t too complicated, but they do have a few components that are crucial for them to be effective. You’ll need a couple of pages for your magnet to be successful.
- Call to Action (CTA): This can be included as a pop-up or within the content you’ve written. A CTA tells your audience to input their information to access the resource you’re offering.
- Landing Page: Where you gather the information from your lead. After they input their contact information, they will be added to your mailing list.
- Thank You Page: This page confirms that the lead signed up for the resource and how they can access it.
- Kickback Page: After the initial exchange, this message is sent to keep the lead in contact with the business.
10 Lead Magnet Ideas
Ebooks are great for repurposing old content or exploring more in-depth topics you’re passionate about. Ebooks are a great way to share a lot of information that leads seek and value. There are lots of templates out there and different ways to structure your ebook, so don’t feel too much pressure to make it an entire novel.
Guides can cover all sorts of topics and are easily tailored to fit your business. For example, they can show clients different software functions, coach them through a proposal, or create social media content. It’s a versatile medium that you can easily market to people looking to get started on what you specialize in.
Similar to guides, templates are a great idea for an introductory lead magnet that can help people during the beginning stages of their knowledge search. You can market free templates that cover how to write specific emails or design graphics for social media posts. The possibilities for templates are endless, as it’s giving the lead a structure to work off of.
4. Resource Kits and Libraries
If an audience wants to know what you do or use to be successful, this is a great lead magnet! Sharing your library of resources with an audience makes for a great starter kit. Think of templates, glossaries, apps, products you use, and recommendations. You could also include exclusive content in these kits, like printables or discounted access to platforms.
5. Access to Private or Exclusive Groups With Resources
Giving leads access to an inclusive group is a great lead magnet for building community and bonding with others who have the same interests. You can include how many people are in the group, notable activities, and how often you engage with the group chat. I recommend using apps most people have for groups, like Facebook, Whatsapp, and Instagram.
Workbooks are especially useful lead magnets in the online business coaching realm! Every workbook is different, but the ones I see most commonly are a compilation of guides or journal prompts. This magnet also gives prospective clients a sneak peek of what working with you would look like.
Whitepapers are an excellent resource for business owners or people getting started in the industry. Whitepapers are a report of a situation or experience you had as a business owner. Details include the situation, the actions you took to solve it, and the outcomes of the experience. These lead magnets show your audience your knowledge, background, and how you work. Whitepapers can be convincing proof for clients wanting to work with you or learn from your expertise.
Webinars are a great way to show your personality, how you work, and what clients can expect from you. I recommend hosting a live webinar and then gating the recording of it. That means you require their contact information before viewing the recording.
Evaluations are lead magnets where the lead will answer quiz or assessment questions prompted by you. When they complete the assessment, they have to input their information to access their results. These magnets can be handy for leads evaluating what they know, where they are in their business, or discovering more about themselves.
10. Training Videos
Training videos are a combination of guides and webinars. This is a great resource if you’ve done training in the past or you have a little extra time to make a magnet. You can offer this resource to train clients in specific practices or give them an idea of what working with you would be like.
Lead magnets are essential for gaining and growing your mailing list and gaining potential clients. Lead magnets offer clients a glimpse into what working with you is like and decide if you’re a fit for what they need. Have a question about what lead magnet is best for your business or how you can incorporate them into your strategy? Book a strategy call with me today to get started on making your successful lead magnet!
About Wildly Creative Studio
Get ready to stand out online and attract your ideal client with custom strategies that are built for you. With several years of experience in the advertising industry, I decided to put my skills and expertise into a business that helps online service providers and small business owners grow their online presence. From custom brand & website design to social media management + engagement & lead generation, you’ll have your clients knockin’ at your doors to work with you. Book a discovery call with me to get started.